YouTube Engagement Rate Calculator
Calculate true engagement rate accounting for views, likes, comments, and shares relative to subscribers.
What's your video or channel's real engagement rate?
Paste any video or channel and see how its likes and comments measure up against views and subscribers — benchmarked against what's healthy for creators your size.
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Calculating…
? %
Your engagement rate renders here.
Paste a video or channel above and hit calculate.
Rule of thumb across the industry: 3–7% view-based engagement is generally considered healthy — below that suggests a passive audience, well above it usually means a smaller, highly engaged one.
Pick a mode
Check a single video, or average engagement across a channel's most recent uploads — no login, no email required.
Paste a link or ID
Drop in a video URL/ID, or a channel URL, @handle, or channel ID.
We pull the stats
Views, likes, comments, and subscriber count are read straight from YouTube's own data.
Get both rates
View-based rate (likes+comments ÷ views) and subscriber-based rate (likes+comments ÷ subscribers), benchmarked against healthy industry ranges.
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