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Home › All Tools › 📐 Monetization › YouTube RPM Calculator
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YouTube RPM Calculator

Calculate realistic RPM for your niche based on category, geography, and seasonal factors.

PRO FEATURE (FREE FOR NOW) Monetization
PRO FEATURE (FREE FOR NOW)

What's this channel really worth per 1,000 views?

Paste any channel and get a realistic RPM range — built from its niche, audience region, the current ad season, and content format.

Free, no signup — estimate only. Actual RPM depends on real audience geography and advertiser demand, which only the channel owner can see.

? ?

Your RPM range renders here.
Paste a channel above and hit calculate.

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How It Works
1

Paste a channel

Drop in a channel URL, @handle, or channel ID — no login, no email required.

2

We detect the niche

A rule-based classifier reads the channel's topics, title, and recent uploads to find its closest niche match.

3

We apply live multipliers

Niche base RPM is adjusted for audience geography, the current ad-demand season, and content format (long-form vs. Shorts).

4

Fine-tune the result

Override the detected niche, region, or format any time — the range recalculates instantly.

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Frequently Asked Questions
How is RPM different from CPM? ▾
CPM is what an advertiser pays per 1,000 ad impressions. RPM is what you, the creator, actually keep per 1,000 channel views after YouTube's revenue share and after ads don't show on every view. RPM is always lower than CPM.
How is the niche detected? ▾
We combine YouTube's own topic categories (a strong signal) with weighted keyword matching over the channel's title, description, and recent video titles/tags — no AI guesswork, fully rule-based and reproducible.
Why does my RPM change month to month? ▾
Advertiser demand is seasonal — it's consistently highest in Q4 (especially December) and lowest in January/February. The calculator applies that seasonal multiplier automatically based on today's date.
Is this tool free to use? ▾
Yes, completely free with no signup, email, or login required.
Does it store or send my channel data anywhere? ▾
A cached snapshot of the channel's detected niche and last RPM result is stored so repeat lookups are instant — nothing beyond publicly available channel stats is ever collected.